Many times I am asked, "How do I get the biggest bang out of my marketing budget?"
The answer is quite simple. First, form objectives, a goal (like help build revenue by 10% by 2019) and figure out what you have to spend.
You need to take inventory of your proprietary email and phone lists. Then put together a plan to engage and build relations.
Do you need to update your lists? Do you want to expand your reach and acquire new lists? How can you get more people inquiring about your offerings? What percent of inquiries should convert to sales?
Now you are into the hard work of building a successful and effective campaign.
Like anything, the more you have done this, the easier it gets. Many times, organizations already have the makings of a good campaign: graphics, copy, good lists, sales and call center staff. It may be as simple as pulling together the resources needed to act quickly.
The answer is quite simple. First, form objectives, a goal (like help build revenue by 10% by 2019) and figure out what you have to spend.
You need to take inventory of your proprietary email and phone lists. Then put together a plan to engage and build relations.
Do you need to update your lists? Do you want to expand your reach and acquire new lists? How can you get more people inquiring about your offerings? What percent of inquiries should convert to sales?
Now you are into the hard work of building a successful and effective campaign.
Like anything, the more you have done this, the easier it gets. Many times, organizations already have the makings of a good campaign: graphics, copy, good lists, sales and call center staff. It may be as simple as pulling together the resources needed to act quickly.
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